Moseley Launch New Loyalty Card

[Communications Team]

MOSELEY RUGBY CLUB

LAUNCH OF MOSELEY RUGBY LOYALTY CARDS


In conjunction with an RFU Championship initiative, Moseley Rugby are rewarding loyalty among fans with a loyalty card that allows you to collect a free match ticket for every 5 purchased.
Fans can pick up the loyalty card from the Moseley Rugby Club Shop, or the Club Office. They will also be available on match days at the ground.
Fans will get a stamp on their loyalty card for every ticket they purchase for any Moseley Rugby Championship home game during the 2011 - 2012 season and once they reach five the 6th will be given for free. The tickets can be purchased for the same game or for consecutive games and the free ticket will be the same value as the minimum priced ticket purchased. The scheme does not apply to British and Irish Cup tickets.
In order to obtain the stamps the tickets must be purchased from either Moseley Rugby Club Office (Monday to Friday) or at the gate on match days. You must present your loyalty card at the time of purchase. Stamps will not be awarded retrospectively.
Completed cards should be returned to the Club Office with name and address details, either in person (Monday to Friday) or by post for award of the free ticket.
Start collecting today! Moseley Rugby play Doncaster on December 3rd. and London Scottish on Boxing Day. Tickets are £15 for adults, £10 for senior citizen concessions, £6 for students and £3 for juniors.

Contact : Moseley Rugby Club Office 0121 443 3631

[James Hopkins]

not much point buying a season ticket then

[Communications Team]

Minesapint

You will find that the full season ticket is still the most cost effective way of entry working out at £9.37 / ticket compared to the £12.50 / ticket this offer equates to (Based on full adult prices).

The club is responding to feedback from those supporters who through work commitments or location find it impossible to commit to attending every match. With this initiative we hope to encourage them to visit Billesley as many times as possible.

[stevep]

Good to see the club doing everything it can to encourage people to come to Billesley. It'd be nice to think they'll stay and spend that extra money in the bar. ;-)

[Rich]

Sounds like a great idea to me.

Poor shame on you minesapint.

[Littlemissminx]

I understand that the club want to introduce new ways of keeping fans happy. I dont think this loyalty card is a good idea, its not fair on season ticket holders who have paid a lot of money for their season ticket and then this kind of deal comes in.
I think a good way of using a loyalty card would be something along the lines of : having loyalty card for drink / food i.e. when you buy four pints you get a stamp and when you have so many stamps you get a free pint.
I know people dont like them but Worcester have a scheme which works very well ,where if you return 6 of the pint glasses you get a free pint ! good incentive for people to stop throwing glasses on the floor and they get a free pint.

[observer]

HI therapy6645.Not sure I agree with you. The drinks offers may be a good idea, but you've got to get people into the ground first!

I think this is a great opportunity for season tickets holders to bring mates at a cut price. The season ticket holder wins (brings his/her mates) the new supporters win (cut price) and the club wins (more income).

Mambers obviosuly want value from their season tickets - but if we can't get gates up then the price the of season ticket will have to go up. And as a season ticket holder myself, I'm happy that I can do my little bit to assist the club by paying in advance and being 'part of the club'.

[Littlemissminx]

I'm happy with being a season ticket holder and supporting the club, but if the team are not playing well that is what is causing the gates to drop. When fans have worked all week and come to a game and see the players not playing any where near as good as we know they can that fan will then think whats the point in coming.

[John]

I think this is a good idea. I know of a couple of people who like coming along to the club but due to other commitemnts and the cost of having to stump up £155 in one go (during summer holiday period) they have been uable to buy a season ticket.

I am season ticket holder and have been for years. I must admit I would like to spread the cost a little, but I recognise that it is importnat for the club to get this injection of cash as soon as possible at the start of the season.

The club can't be all things to all people, but we do need to find ways of broadening our access to more people. I would like to see more families attending the games, rather than just a bunch of dads. I think the club sends players out into schools all the time; shouldn't we be seeing some of the kids who get coached bring their folks along? Is there an incentive to offer them? (them being families) Billesley is in the middle of a very densely poplulated area - we need to get the message into the local commuinity more.

[James Hopkins]

comms team

u will find that £155 by 14 games is £11.07, still cheaper than the new offer granted.

[stevep]

Yes, Minesapint, but there's 17 tickets in your season ticket, which gives the lower price. Personally I use the 'spares' to bring a mate along. He then buys me beer. And everybody wins. (especially against Bristol!)

[James Hopkins]

free tickets shouldnt b counted within the comms team (or clubs) sums IMHO.

[studleyken]

I think the new loyalty card is a good idea. It is a way to attract new supporters but it ought to go hand in hand with some sort of advertising other than just on the Message Board/Moseley Matters/Programme. Otherwise you are only getting through to the converted. What would it cost to put something in the B'ham Mail? As regards match day tickets verses Season Tickets, I agree with you stevep. I use any spares to bring friends along who spend money at the club. While I can afford a Season Ticket I will buy one as it also gives the club some money up front at the start of the season.
Looking forward to going to Bedford tomorrow. Pity we could not get enough interested to enable a coach to be hired.

[Shy Spa]

So did the Loyalty Card initiative deliver what was expected of it ?

[Oddsox]

I didn't have a season ticket this year - but only recall missing the Ulster home game. On the occasions I remembered to mention the loyalty card at the gate - I just got a shrug "no idea - you'll have to ask at the office" - which of course I never did. Don't think it was promoted heavily - certainly not by/to the gate volunteers.